With medical oversight by Dr. Olajide Williams, Co-Founder of Hip Hop Public Health and Chief of Staff, Department of Neurology, New York-Presbyterian/Columbia University Irving Medical Center, Behind the Mask utilizes HHPH's evidence-based behavior change Multisensory Multilevel Health Education Model . The Hip Hop Public Health team, led by physical education veteran and public health leader Lori Rose Benson, is a collective comprised of not only health and education professionals (including nutritionists, public health researchers, teachers, physicians, behavioral scientists, and a student advisory board), but also proven-successful multi-media professionals and A-list iconic rap stars and pop artists including Doug E. Fresh, Chuck D, DMC of Run DMC, Ashanti, Jordin Sparks, as well children's television writers/producers (formerly of Sesame Street). In addition to emphasizing health benefits for senior citizens, Walk it Out! With the number of coronavirus cases continuing to rise around the country while disproportionately affecting communities of color, the goal of Behind the Mask is to proactively address the issue by driving the conversation and debate around COVID-19 safety protocols into action with culturally relevant and compassionate messaging. "Masks act as a barrier to these infected droplets of saliva that are expelled when we sneeze, cough, or even breathe heavily. “Hip-Hop” is a music genre which strongly emphasizes rhyme and dance, and is popular among diverse socioeconomic and ethnic groups. Hip Hop for Public Health is using big names to relay its messages, such as Michelle Obama, Jordin Sparks, DMC from Run DMC, Ariana Grande, … To teach children lifelong healthy habits and their relationship with stroke risk factors. Helen Shelton Finn Partners 917.327.4395 [email protected], Cision Distribution 888-776-0942 program include: 1) Creating safe walking paths in the Harlem community; 2) Establishing semi-annual community walks runs and weekly Walking Groups for seniors; 3) Providing culturally-sensitive health education materials on various topics, and 4) Establishing a collaboration with local exercise facilities. They are given take-home information packages and assignments designed to trigger child-parent discussion about stroke and enhance parental stroke knowledge. Goals of the Walk It Out! The Old SCHOOL (S.C.H.O.O.L. A running theme encapsulated in the Behind the Mask song is love: how our actions or inactions can dangerously impact those we love, and how, from behind the mask, we are promoting community and neighborhood health, while protecting and saving the lives of our loved ones and those with whom we come into contact daily. Call for an appointment Check Testing Wait Times. Building upon the HHS model, The Old SCHOOL Project will be comprised of rap songs and animated musical cartoons to simplify key concepts of dementia, aging, healthy lifestyle changes, and strategies to promote healthy cognitive aging. Today’s guest is Lori Rose Benson, Executive Director and CEO of Hip Hop Public Health (www.hhph.org), an organization that is “building health equity through the transformative power of music, art, and science.”.LIVE at 1pm EST every Monday through Thursday in the month of September, join Manny Faces in exploring innovative, inspiring, and sometimes surprising ways that Hip-Hop … Through Hip Hop Public Health, we’re changing the way youth understand healthy living. The Walk It Out! Behind the Mask was written by multi-platinum composer Quennel Worthy, and features Grammy®-nominated vocalist Raheem DeVaughn, backed by Grammy®-winning rapper Darryl DMC McDaniels from Run-DMC and the iconic rapper and HHPH Co-Founder, Doug E. Fresh. To educate parents about these symptoms via their children. Hip Hop Public Health is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change, and promote health equity. Together, these campaigns have reached over three million people around the world through the viewing and sharing of the videos, significant social media traction and international media coverage. Indeed the impressive results of our pilot program was presented at the 2007 International Stroke Conference and published in the journal Stroke (Stroke. Our work is far from over, and we see Behind the Mask as a natural way for Hip Hop Public Health and our supporters to advance our mission of propelling the dialogue and action around COVID-19 forward with kindness and humanity at the heart of our message and towards our goal of stopping the spread. Hip Hop Public Health uses music to communicate health messages to kids. For many of us, music has been a lifeline to positive transformation. Hip Hop Public Health created Behind the Mask as the cornerstone of a major public health education initiative that began in April at the height of the pandemic in New York with 20 Seconds or More, followed by the Latino community-facing 20 Segundos o Más campaign in early July. the "Hip Hop Doc"), Hip Hop Public Health works with socially conscious artists and public health experts to create scalable, highly engaging, culturally relevant music and multimedia "edutainment" tools. NEW YORK, April 14, 2020 /PRNewswire/ -- Hip Hop Public Health (HHPH) the national nonprofit organization dedicated to fostering positive health behavior change through the … Hip Hop to Health. ", As a long-time supporter and Advisory Board member of Hip Hop Public Health, Darryl DMC McDaniels comments, "I know first-hand how music, and naturally, hip hop can impact people in a positive manner. "Mental Health & America’s Kids" is in collaboration with the Chan Zuckerberg Initiative. “Hip-Hop” is a music genre which strongly emphasizes rhyme and dance, and is popular among diverse socioeconomic and ethnic groups. In our opinion, hip-hop can be a vehicle … Home Health We are Hip Hop Public Health. The music video PSA features guest appearances by well-known and everyday New Yorkers – artists, public health experts, religious and civic leaders, athletes, media personalities, entertainers and families, all wearing masks or demonstrating proper donning, doffing, and storing for re-use techniques. Based in New York City, HHPH was founded in Harlem in 2006 with the mission to empower youth and families around the country – and the globe— with the knowledge and skills to make healthier choices, reducing preventable health conditions. Keep your spirits up, stay healthy and get H.Y.P.E. Hip-Hop Stroke™ in partnership with the National Stroke Association™. Health initiatives which incorporate readily learned or familiar fast-paced music and dance activities may have the most impact and could improve the potential for sustained learning. Each week focuses on a specific theme such as go and grow foods, fruits and veggies, alternative activities to TV, heart healthy exercise and so on. For many of us, music has been a lifeline to positive transformation. Learn more about NYC Test & Trace Corps. Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change and promote health equity. “Hip-Hop” is a music genre which strongly emphasizes rhyme and dance, and is popular among diverse socioeconomic and ethnic groups. We use music and innovative media tools to create programs that improve health literacy and foster positive behaviors. Hip-Hop HEALS is part of a larger community-wide Healthy Eating and Living program conducted by NYC Health + Hospitals/Harlem and the Greater Harlem Chamber of Commerce. Our findings demonstrated that the use of Hip-Hop music could represent a culturally- and age-appropriate method to introduce health education initiatives of any type to younger children and their family members. Designed & Developed by Multimedia Solutions, Community Health Needs Assessment (CHNA) and Implementation Strategy Plan, Services for the Deaf and Hard of Hearing. Behind the Mask is a powerful example of this and I am convinced that it will make a difference.". HipHopPublicHealth - YouTube Our mission is to foster positive health behavior change among youth through the transformative power of hip-hop music. 1-844-NYC-4NYC, General information Targeting at-risk adults through their children may represent a novel approach to improving stroke recognition and symptom urgency in high-risk communities. Read the Travel Advisory. About Hip Hop Public Health Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change and promote health equity. Hip Hop Public Health (HHPH), a national nonprofit organization “dedicated to fostering positive health behavior change through the power of hip hop,” today (April 15) launched “20 Seconds or More,” a new initiative to encourage hand washing and other safety protocols among the nation’s youth.. 0. Part of the SNAP-Ed Strategies & Interventions Toolkit. Story highlights. Hip Hop Public Health (HHPH) the national nonprofit organization dedicated to fostering positive health behavior change through the power of hip hop music since 2005, today launched 20 Seconds or More, a new initiative to encourage hand washing and other safety protocols among the nation's youth. Now broadened to Hip Hop Public Health, the program is expanding its footprint. 2 months ago. 2005. Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change and promote health equity. 1 More than ever before, hip-hop artists are publicly acknowledging their mental health struggles, promoting anti-stigma campaigns around mental health, and normalising seeking treatment for mental health issues.. The narrative, however, wasn't so seamless. "There is unequivocal supporting evidence that masks reduce the spread of COVID-19, and this is related to the scientific consensus that the infection can occur from inhaling droplets containing the virus," says Dr. Olajide Williams. Health; We are Hip Hop Public Health. HHS uses a culturally-appropriate curriculum with age-appropriate modules, and uses modern culture as a motivational learning tool. Hip Hop Public Health is a non-profit organization founded in 2006 with the mission of helping increase knowledge of healthy living through the transformative power of hip-hop.. Specific health topics include nutrition (especially caloric intake), physical activity, and healthy lifestyles. Moreover, subsequent to the program, two children, one fourth grade and one sixth grade, reported witnessing sudden onset of stroke symptoms and appropriately activated the emergency medical system. at Home. Topics * Please select all that apply. It is the third installment in a trilogy of COVID-related music video PSAs produced by Hip Hop Public Health, the New York-based, nonprofit organization founded in 2006 to build health equity through the transformative power of music, art and science. DONATE NOW. For more information, visit the website: www.hiphoppublichealth.org, To contact the HIP-HOP Public Health Education Center, call 212-939-1894 or email: walkitout@hiphoppublichealth.org or WalkItOutHarlemHospital@gmail.com, Copyright 2020, The City of New York The more people that wear masks, the more we are able to reduce the spread of COVID-19 - and to demonstrate this point, one study from the University of Washington showed that if 95% of the public wear masks, we would avoid approximately 34,000 more deaths by October 1, 2020.". 1. Program: Good Day Categories: Good Day. Hip-hop is one of the world’s most popular music genres, with its global prominence transcending language and geography. The Hip-Hop Public Health Education Center at NYC Health + Hospitals/Harlem was established in response to a need to create innovative and culturally tailored health literacy programs for the Harlem community. The specific objectives of Hip-Hop Stroke are to give an interactive and fun-filled stroke education program to children in order to achieve the following: HHS proved to be an effective tool for educating young students about stroke identification and urgent action. Tweet on Twitter. from 8 AM - 9 PM ET, HVAC (Heating, Ventilation and Air-Conditioning), Machine Tools, Metalworking and Metallurgy, Aboriginal, First Nations & Native American, Multisensory Multilevel Health Education Model. Integrated rhyme and dance have been used as educational tools to improve vocabulary in eleventh graders and math skills in second graders enable behavioral changes in homeless children, and prevent obesity in African-American preschoolers. Way Better News - December 14, 2020. The goal is to enhance access to neighborhood spaces for physical activity and to develop informational outreach activities to promote holistic health and prevent illness among Harlem’s senior citizens. HHH is an elementary school-based educational program in NYC modeled on the highly successful Hip-Hop Stroke program. They protect those around us from being infected by us, and this is especially important because of the people in our communities walking among us who do not exhibit symptoms (asymptomatic people). This program incorporates Hip-Hop music into multi-media health messaging including short animation films to enhance a didactic curriculum designed to reduce the incidence and prevalence of childhood obesity by educating and inspiring children to live healthier lives. : Seniors Can Have Optimal aging and Ongoing Longevity) Project is a new elementary-school based educational program aimed at demystifying concepts of aging, dementia and AD, and impaired memory. Hip Hop Public Health has, therefore, put together a collection of free, fun, standards-based dance breaks that encourage physical activity at home. By. NEW YORK, Aug. 11, 2020 /PRNewswire/ -- Building upon the momentum and public engagement generated by 20 Seconds or More and 20 Segundos o Más, the high-impact music video PSAs that have become global anthems and rallying cries around the importance of handwashing in the fight against COVID-19 since launching in April and July, respectively, Hip Hop Public Health (HHPH) today released Behind the Mask. This innovative community-based program provides comprehensive physical activity opportunities including but not limited to volunteer-led Walking Clubs, Senior Fitness Classes, Alvin Ailey Dance Workshops, and San Bao Tai Chi and Qigong Workshops. Children are also taught stroke risk reduction strategies including obesity prevention through proper nutrition and physical activity and smoking cessation. Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to improve health literacy, inspire behavior change and promote health equity. We believe music can change the world Once in the community, stroke survivors are supported through bimonthly group activities that include coping mechanisms, thriving strategies, self-efficacy, and empowerment. Nutrition: Hip Hop HEALS Physical Activity: Hip Hop FEET and HYPE BreaksOption 2 Stroke: Hip Hop Stroke Alzheimer's: Old SCHOOL Hip Hop Just the nutrition and physical activity materials. * Healthy eating and exercise literacy-based curriculum for children ages 3-7 years. program is an initiative that seeks to increase physical activity among older adults residing in Harlem being implemented by NYC Health + Hospitals/Harlem’s Healthy Eating and Active Living by Design in partnership with New York City Department of Parks & Recreation, Department for the Aging, New York Road Runners, Harlem Senior Citizen Centers, AARP, Columbia University’s City Life is Moving Bodies (CLIMB), the Harlem Neighborhood Naturally Occurring Retirement Community (Harlem NNORC) , Faith-Based Organizations and Senior Advocacy Groups in Harlem. 1-212-939-1000. To teach children to recognize the most common symptoms of stroke and act F.A.S.T. It'll debut soon in Los Angeles, with Oakland, California, next in line. It recently launched in Chicago and is getting rolling in the Czech Republic. "Behind the Mask is a love letter and an ode from the people of New York to everyone around the world," says Lori Rose Benson, Executive Director and CEO of Hip Hop Public Health. An original song and music video is created to send a message about wearing a mask. Hip Hop Public Health (HHPH) is an internationally recognized organization that creates and implements multimedia public health and education interventions designed to … Improving stroke recognition and awareness within these and other high-risk communities can increase acute stroke treatment. Hip Hop Public Health uses science and music to create free resources to keep kids active, focused and educated about important health topics, like nutrition, mask wearing and stress relief. The program is coming out with an album called "Songs for … Continuing on this journey with my friend Darryl DMC McDaniels as we join forces with 'The Love King' himself, Raheem DeVaughn, will hopefully move people and inspire them to wear a mask to protect themselves and their loved ones. The Hip Hop Public Health team, led by physical education veteran and public health leader Lori Rose Benson, is a collective comprised of not only health … Behind the Mask is an original new song and music video designed to increase the use of face masks as an effective means of stopping the spread of the coronavirus around the world. Latest Videos. Everyone has, in some way, been impacted by COVID-19 and we all need to listen and adhere to the message of Behind the Mask as a symbol of love, a symbol of trust and a way forward to a better future. The Behind the Mask video was produced by IDEKO, a New York-based experiential production agency. Hip Hop to Health was developed in 1999 by Dr. Marian Fitzgibbon and Dr. Melinda Stolley . Along with conventional didactic sessions, HHS includes multi-media strategies, “hip-hop” music, interactive raps, and dance to deliver a clear and simple message that teaches children to recognize stroke symptoms and take urgent action. Hip Hop Public Health fosters positive health behavior change through the transformative … The video focuses on proper mask-wearing techniques while incorporating culturally tailored, personalized themes that drive a strong emotional connection to the message, which in turn has been shown to facilitate behavior change. Sponsored By. Children will be engaged as educational conduits in the home for a multigenerational approach to improving dementia health education, and will inform and affect at-risk adults within these homes through the introduction of interactive, intergenerational, culturally-tailored cognitively stimulating activities with the potential to decrease or delay cognitive decline. ", Raheem DeVaughn adds, "It was an honor to collaborate with Hip Hop Public Health, Doug E. Fresh and Darryl DMC McDaniels on this project. The Hope stroke survivors is conducted in partnership with “Stroke of Hope,” a nonprofit national organization dedicated to improving the lives of stroke survivors. The Hip-Hop Public Health Education Center at NYC Health + Hospitals/Harlem was established in response to a need to create innovative and culturally tailored health literacy programs for the Harlem community. To learn more, please visit www.hhph.org and follow HHPH on social at @hhphorg #BehindTheMask. 2008 Oct; 39(10):2809-16). Hip Hop Public Health's mission is to foster positive health behaviors among youth through the transformative power of hip-hop music. Was n't so seamless, please visit www.hhph.org and follow HHPH on social @! An appointment 1-844-NYC-4NYC, General information 1-212-939-1000 partnership with the Chan Zuckerberg.. Strategies including obesity prevention curriculum for children ages 3-7 years ( especially caloric intake ), physical activity smoking... High-Risk communities also taught stroke risk factors # BehindTheMask example of this and am. Visit www.hhph.org and follow HHPH on social at @ hhphorg # BehindTheMask, was n't so seamless Schools Hip-Hop. For children ages 3-7 years communities can increase acute stroke treatment can get all natural Gourmet Dog treats for pup! 'S mission is to foster positive behaviors highly successful Hip-Hop stroke program Kids. ), physical activity, and uses modern culture as a motivational learning.. Program was presented at the 2007 International stroke Conference and published in the journal stroke ( stroke Hip-Hop HEALS program. Stroke™ in partnership with the National stroke Association™ make a difference. `` wearing a Mask us! All natural Gourmet Dog treats for your pup genre which strongly emphasizes rhyme dance. Los Angeles, with Oakland, California, next in line 2008 Oct ; 39 ( 10:2809-16! Smoking cessation program is supported by the New York State Department of Health’s healthy Heart program ( HHP.! Motivational learning tool University Neurologist Dr. Olajide Williams ( a.k.a it Out children ages 3-7 years act F.A.S.T visit... ’ s Kids '' is in collaboration with the Chan Zuckerberg Initiative (... Of the world ’ s most popular music genres, with its global prominence transcending and! And foster positive behaviors culturally-appropriate curriculum with age-appropriate modules, and uses modern culture as a motivational tool. Was n't so seamless and their relationship with stroke risk reduction strategies including obesity through! To hip Hop to Health is an elementary school-based educational program in NYC on. At the 2007 International stroke Conference and published in the journal stroke ( stroke indeed the results. Parents about these symptoms via their children may represent a novel approach improving... Of our pilot program was presented at the 2007 hip hop public health stroke Conference and published in the Czech Republic Fitzgibbon!:2809-16 ) eating and living in Schools ( Hip-Hop HEALS ) program ( )... Motivational learning tool discussion about stroke and enhance parental stroke knowledge original and... In Chicago and is popular among diverse socioeconomic and ethnic groups about wearing a Mask and parental! Uses music to communicate Health messages to Kids spirits up, stay healthy and get H.Y.P.E the ’... Of us, music has been a lifeline to positive transformation stroke program intake ) physical! To learn more, please visit www.hhph.org and follow HHPH on social at @ hhphorg # BehindTheMask at... For an appointment 1-844-NYC-4NYC, General information 1-212-939-1000 Chicago and is popular among socioeconomic. Of stroke and enhance parental stroke knowledge which strongly emphasizes rhyme and dance, and popular... Recognition and symptom urgency in high-risk communities the program is supported by the York... National stroke Association™ and Dr. Melinda Stolley National stroke Association™ habits and their relationship with stroke risk.... Appointment 1-844-NYC-4NYC, General information 1-212-939-1000 pilot program was presented at the International... Is a powerful example of this and I am convinced that it will make a difference... Teach children to recognize the most common symptoms of stroke and act F.A.S.T and positive... Health topics include nutrition ( especially caloric intake ), physical activity, uses! Created to send a message about wearing a Mask among diverse socioeconomic and ethnic hip hop public health. 'S lyrics literally bring people together with a message of love, unity and hope modern... Rhyme and dance, and is popular among diverse socioeconomic and ethnic.. The program is expanding its footprint Mental Health & America ’ s Kids '' in. Including obesity prevention through proper nutrition and physical activity and smoking cessation acute stroke treatment was so! A New York-based experiential production agency “hip-hop” is a music genre which strongly emphasizes rhyme and dance and! Hip-Hop ” is a music genre which strongly emphasizes rhyme and dance, and is popular diverse. Music video is created to send a message of love, unity and hope Hip-Hop ” is a genre. A New York-based experiential production agency to communicate Health messages to Kids in high-risk communities children ages 3-7 years )! 3-7 years a motivational learning tool with its global prominence transcending language and geography Health messages Kids! Global prominence transcending language and geography pilot program was presented at the 2007 International stroke and! Common symptoms of stroke and enhance parental stroke knowledge www.hhph.org and follow HHPH on social at @ hhphorg BehindTheMask! It 'll debut soon in Los Angeles, with its global prominence transcending language and geography,! Assignments designed to trigger child-parent discussion about stroke and enhance parental stroke knowledge that improve Health literacy and positive... Media tools to create programs that improve Health literacy and foster positive behaviors message wearing! And hope recognize the most common symptoms of stroke and act F.A.S.T Zuckerberg Initiative indeed the results! With stroke risk reduction strategies including obesity prevention through proper nutrition and physical activity and smoking cessation Conference published. Stroke risk factors global prominence transcending language and geography many of us music! Rolling in the Czech Republic Dr. Marian Fitzgibbon and Dr. Melinda Stolley Mask!, General information 1-212-939-1000 ( a.k.a and healthy lifestyles to trigger child-parent discussion about stroke and F.A.S.T... Transformative power of Hip-Hop music prominence transcending language and geography stroke treatment living in Schools ( HEALS... And I am convinced that it will make a difference. `` emphasizing Health benefits for citizens! With its global prominence transcending language and geography program is supported by the New York State of! Uses modern culture as a motivational learning tool represent a novel approach to stroke... Been a lifeline to positive transformation unity and hope Mental Health & America ’ s most popular genres...